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Branding | Customer Service | Retail | Sales | Generations and Demographics | Marketing
Note: Rich Kizer always speaks together with Georganne Bender
As speakers, authors, consultants and customers, Rich Kizer & Georganne Bender have 60 plus years of combined business experience, everything from "time in the trenches" to senior management positions at national corporations. Nationally recognized as experts in customer diversity, Rich Kizer & Georganne Bender speak to thousands of business people each year through their "Retail Adventures in the REAL World(TM)" and "Business Adventures in the REAL World(TM)" keynotes and seminars. Their client list reads like a Who's Who in American business, and their articles are published monthly in a variety of national trade and business publications and on the Internet. In January of 2004, Craftrend Magazine named Kizer & Bender as two of the Industry's 22 Most Influential People, and in June 2004, their monthly column, Rich & Georganne on the Road, won the first place "Gold Award" in the American Society of Business Press Editors (ASBPE) 26th Annual Awards Competition.
Any speaker can talk about customers but Rich Kizer & Georganne Bender actually become them. In addition to focus groups, one-on-one interviews, and intensive on-site studies, they scour the marketplace each year dressed as every kind of customer imaginable. They have experienced customer service, or the lack of it, as married, with children and without, single, rich, cash-challenged, elderly, "abled" and disabled, time-starved, nice and not so nice. Through the use of specialized makeup and prosthetics, Rich Kizer & Georganne Bender are transformed into "70-something" customers so that they can experience first hand what the "aging of America" will mean to your business.
Rich Kizer & Georganne Bender know customers. They know what turns them on and what drives them nuts. They know what makes customers buy, and they know how to make them buy more. Rich & Georganne show what customers want, why they want it, and what clients can do to insure that they get it.
The result of their research is literally "straight from the customers' mouth:" solid, ground level intelligence that can be used to better capture and serve customers. Rich Kizer & Georganne Bender's keynotes and seminars on generational diversity, marketing and promotion, customer service, sales, and business motivation are inspired by their intense customer research. Their presentations blend brilliant content with colorful examples, humor and insight. Audiences learn while they laugh...and they leave armed with inspirations, strategies, tactics, tips, and techniques to use the second they return to their business!
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