SPEECH TITLES AND/OR TOPICS Click Here for Detailed Description
Branding | Change | Economy | Future | Marketing
Jon Lovitz, the Saturday Night Live comic once said “Enough about me. Let’s talk about you. What do you think of me?” John Krubski believes that most marketing works the same way, focusing less on the customer and more on the way the marketer is reflected in the customer’s eye. He enjoys a well-earned reputation for bringing the customer’s point of view to the head of the marketing table and has worked with large, multi-national best-practice companies and small, family-owned enterprises.
John Krubski’s credentials as a commentator in the marketing, economic, and socio-political spheres come highly-earned. He is the creator of the cutting-edge research methodology The index of What Matters Most™. He is the prime mover behind the Guardian Life Small Business Research Institute. His recently published book Cracking The America Code; How To Get Us Back On Track began as a marketing exercise in understanding how people make the decisions they make and value what they value and ended up a ground-breaking portrait of what makes America America and Americans Americans.
As CEO of Futures and Innovation Consultancy itlcINSIGHTS, Krubski has also served as a Futurist and innovation consultant to America’s top corporations, including American Express, Charles Schwab, Outback Steakhouse, Sears, IBM, Compaq, Michelin, Fox Television, DreamWorks, Ford, Mercedes-Benz, General Mills, Quaker, Pepsico, and many, many more. He also provides his services as a Strategic Vision Consultant and Innovation Coach. He has helped companies develop their presentation and sales skills. He specializes in Fast-Track Innovation Krubski previously worked at Yankelovich Research, the pre-eminent Values & Attitudes and Trends company, that serves both US and multi-national corporations in providing customer and consumer insights. Krubski joined the company as a marketing executive and left more than five years later as one of the premiere presenters of research-supported insights and perspectives as well as a qualified Futurist.
Before joining Yankelovich Research, Krubski enjoyed a career as a hands-on business-building sales and marketing executive. He served as the VP Marketing of the Television Bureau of Advertising. He was head of Marketing for a ‘bleeding edge’ internet-based marketing initiative in 1986. He sold and distributed syndicated television programs, including The Wrestling Network (which is now part of Turner Broadcasting) and he was a marketing executive developing new business for the National Broadcasting Company in New York.
Before coming to New York, and having left college with a Journalism degree and having worked as a Scenic Designer for Television, Krubski founded his first entrepreneurial enterprise (an advertising agency) at the age of 24. Within a few short years, he was the Producer of the highest-rated nightly television program in Southern New England. While still in the employ of the Washington Post TV Station Division, Krubski founded, installed, managed, and developed that company’s first television production and post-production facility in Hartford, where he was responsible for building a business from the ground up and training the staff in cutting-edge production and editing technology.
Krubski graduated from Fordham University in 1972, where he acquired a fine balance of Jesuit rigor and Zen attitude. He lives in Westport, CT.
BOOKS Search For A Book