SPEECH TITLES AND/OR TOPICS
Branding | Strategic Planning | Marketing
Jack Trout is recognized as one of the world's foremost marketing strategists. Instrumental in developing the vital approach to marketing known as "Positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world's largest corporations. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.
Jack Trout's worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. As president of Trout & Partners Ltd., one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, and offices in 13 countries, Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines, the State Department, and other Fortune 500 companies.
Jack Trout started his business career in the advertising department of General Electric. From there, he went on to become a divisional advertising manager at Uniroyal. Then, Jack Trout joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.
Jack Trout is the acclaimed author or co-author of marketing classics published in many languages, including Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands, Big Trouble, A Genie's Wisdom, and his latest, Trout on Strategy.
As a writer and speaker, Jack Trout presentations cover concepts such as positioning, which deals with the importance of being first, starting new categories, and repositioning the competition. Jack Trout details ways to separate from the competition, and draws on case studies from successful businesses all over the world, looking at the lessons learned from the mistakes of many of America's former icons: Xerox, AT&T, Levi's, and others.
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