JACK TROUT

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$15,001 to $25,000
 
TRAVELS FROM: Connecticut

VIDEOS:
No videos listed.

SPEECH TITLES AND/OR TOPICS

  • Big Brands, Big Trouble
  • Differentiate or Die
  • Positioning and the New Positioning
  • Marketing Warfare
  • Trout on Strategy

Categories

Branding | Strategic Planning | Marketing

Biography

Jack Trout is recognized as one of the world's foremost marketing strategists. Instrumental in developing the vital approach to marketing known as "Positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world's largest corporations. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.

Jack Trout's worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. As president of Trout & Partners Ltd., one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, and offices in 13 countries, Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines, the State Department, and other Fortune 500 companies.

Jack Trout started his business career in the advertising department of General Electric. From there, he went on to become a divisional advertising manager at Uniroyal. Then, Jack Trout joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

Jack Trout is the acclaimed author or co-author of marketing classics published in many languages, including Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands, Big Trouble, A Genie's Wisdom, and his latest, Trout on Strategy.

As a writer and speaker, Jack Trout presentations cover concepts such as positioning, which deals with the importance of being first, starting new categories, and repositioning the competition. Jack Trout details ways to separate from the competition, and draws on case studies from successful businesses all over the world, looking at the lessons learned from the mistakes of many of America's former icons: Xerox, AT&T, Levi's, and others.

BOOKS    Search For A Book

  • Jack Trout on Strategy
  • Big Brands Big Trouble: Lessons Learned the Hard Way
  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
  • The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
  • The New Positioning: The Latest on the World's #1 Business Strategy
  • Positioning: The Battle for Your Mind
  • Differentiate or Die: Survival in Our Era of Killer Competition
  • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
  • Horse Sense: The Key to Success Is Finding a Horse to Ride
  • Bottom-Up Marketing

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Marty Grunder
As a successful entrepreneur and author, Marty Grunder energizes audiences by reminding them that success is based mostly on hard work and consistency. And he has the resume to back up those words. He started his own business
More>>

Terri Langhans
Terri Langhans, CSP is the former CEO of $30 million national ad agency and marketing firm that she started from scratch and grew large enough (and profitable enough) to sell to a publicly traded company. While there the firm
More>>

Andy Sernovitz
Whenever there's been an innovation in marketing, Andy Sernovitz has been there. An 18-year veteran of the interactive marketing business, he has spent years helping companies learn how to do better marketing.

Mr. Sernovitz teaches word of mouth marketing
More>>

Jordan Lewis
Jordan Lewis, Ph.D., is widely regarded as one of the world's foremost authorities on alliances. His three books on the topic, Trusted Partners: How Companies Build Mutual Trust and Win Together, The Connected Corporation, and Partnerships for Profit: Structuring and
More>>


TRANSLATE:

The luxury christian louboutin schuhe can make you perfect in your life. I just like Christian Louboutin Schuhe.

Cartier's achievements in Swiss Fake Rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. You should know men always like watches. They will cost much for fake watches. Sometimes men also like réplique montres in fact. And sometimes you may need replica watches when you went out. The luxury replica watches can make you perfect in your life. I just like Replica Watches for some reasons! Their freedom and importance have enabled the representation of time with replica watches market. The pieces that adhere to the replica watches uk highest standards.You may like designer replica watches online. They are high quality replica watches to men. Its past as an inventor has given rise to a style that favours volume and shapes. All kinds of Replica Watches UK store for sale.