JACK TROUT

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$15,001 to $25,000
 
TRAVELS FROM: Connecticut

VIDEOS:
No videos listed.

SPEECH TITLES AND/OR TOPICS

  • Big Brands, Big Trouble
  • Differentiate or Die
  • Positioning and the New Positioning
  • Marketing Warfare
  • Trout on Strategy

Categories

Branding | Strategic Planning | Marketing

Biography

Jack Trout is recognized as one of the world's foremost marketing strategists. Instrumental in developing the vital approach to marketing known as "Positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world's largest corporations. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.

Jack Trout's worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. As president of Trout & Partners Ltd., one of the most prestigious marketing firms with headquarters in Greenwich, Connecticut, and offices in 13 countries, Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines, the State Department, and other Fortune 500 companies.

Jack Trout started his business career in the advertising department of General Electric. From there, he went on to become a divisional advertising manager at Uniroyal. Then, Jack Trout joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

Jack Trout is the acclaimed author or co-author of marketing classics published in many languages, including Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands, Big Trouble, A Genie's Wisdom, and his latest, Trout on Strategy.

As a writer and speaker, Jack Trout presentations cover concepts such as positioning, which deals with the importance of being first, starting new categories, and repositioning the competition. Jack Trout details ways to separate from the competition, and draws on case studies from successful businesses all over the world, looking at the lessons learned from the mistakes of many of America's former icons: Xerox, AT&T, Levi's, and others.

BOOKS    Search For A Book

  • Jack Trout on Strategy
  • Big Brands Big Trouble: Lessons Learned the Hard Way
  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
  • The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
  • The New Positioning: The Latest on the World's #1 Business Strategy
  • Positioning: The Battle for Your Mind
  • Differentiate or Die: Survival in Our Era of Killer Competition
  • The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
  • Horse Sense: The Key to Success Is Finding a Horse to Ride
  • Bottom-Up Marketing

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Chester Elton

One of today’s most influential voices in workplace trends, Chester Elton has spent two decades helping clients engage their employees to execute on strategy, vision, and values. In his provocative, inspiring and always entertaining talks, #1 bestselling leadership author Chester
More>>

Jeff Saperstein
Jeff Saperstein is an adjunct professor at San Francisco State University Graduate School of Business where he teaches courses in international marketing case studies and marketing planning to an international student body. He teaches business professionals in marketing workshops
More>>

James Gilmore
As co-author of The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), James H. Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing.
More>>

Tony Alessandra

Dr. Tony Alessandra helps companies turn prospects into promoters. He’s two speakers in one, a professor and a performer, or as one client put it—he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to
More>>


TRANSLATE:

The luxury christian louboutin schuhe can make you perfect in your life. I just like Christian Louboutin Schuhe.

Cartier's achievements in Swiss Fake Rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. You should know men always like watches. They will cost much for fake watches. Sometimes men also like réplique montres in fact. And sometimes you may need replica watches when you went out. The luxury replica watches can make you perfect in your life. I just like Replica Watches for some reasons! Their freedom and importance have enabled the representation of time with replica watches market. The pieces that adhere to the replica watches uk highest standards.You may like designer replica watches online. They are high quality replica watches to men. Its past as an inventor has given rise to a style that favours volume and shapes. All kinds of Replica Watches UK store for sale.