DAVID AAKER

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$25,001 to $40,000
 
TRAVELS FROM: California

VIDEOS:
No videos listed.

Categories

Branding | Marketing

Biography

David Aaker, Ph.D., Vice Chairman of Prophet and the creator of the Aaker Model™, has published more than 100 articles and 12 books, including Managing Brand Equity, Building Strong Brands, Developing Business Strategies, Brand Leadership, Strategic Market Management, (8th Edition), and From Fargo to the World of Brands. His latest brand book, Brand Portfolio Strategy (April 2004), discusses how to manage a portfolio of brands to optimize business growth.

Dr. Aaker is also featured in a chapter of Conversations with Marketing Masters - a collection of insights from some of the world's most influential marketing gurus. He has been awarded best article awards by the Journal of Marketing and the California Management Review.

Professor Emeritus at the Haas School of Business, University of California, Berkeley, Dr. Aaker has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions to the development of marketing.

Dr. Aaker is also an advisor to Dentsu; an active speaker in the U.S., Asia, and Europe; and is on the Board of Directors of California Casualty Insurance Company and the Contra-Costa Food Bank.

David Aaker received a Ph.D. and M.A. from Stanford University and a B.S. from the Massachusetts Institute of Technology.

BOOKS    Search For A Book

  • Managing Brand Equity
  • Building Strong Brands
  • Developing Business Strategies
  • Brand Leadership
  • Strategic Market Management
  • From Fargo to the World of Brands
  • Brand Portfolio Strategy

Live chat by BoldChat
My Favorite Speakers
 

Similar Speaker

Jim McCann
Jim McCann is a highly successful entrepreneur whose vision and energy have helped grow 1-800-FLOWERS.COM, the company he founded in 1976, into the world's leading florist and gift company. His focus on customer relationships and his willingness to embrace
More>>

Adam Metz
Adam Metz is the premier consumer and lifestyle brand social web strategy consultant in the U.S. and is the first social web strategist to develop a holistic social media analytics model. His strategic methodology merges classic management consulting with top-tier social
More>>

Jack Trout
Jack Trout is recognized as one of the world's foremost marketing strategists. Instrumental in developing the vital approach to marketing known as "Positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking
More>>

Kelly McDonald
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.

Ms. McDonald is the author of How to Market to
More>>


TRANSLATE:

The luxury christian louboutin schuhe can make you perfect in your life. I just like Christian Louboutin Schuhe.

Cartier's achievements in Swiss Fake Rolex Watchmaking are the fruit of a constantly innovative approach at the service of highly distinctive aesthetics. You should know men always like watches. They will cost much for fake watches. Sometimes men also like réplique montres in fact. And sometimes you may need replica watches when you went out. The luxury replica watches can make you perfect in your life. I just like Replica Watches for some reasons! Their freedom and importance have enabled the representation of time with replica watches market. The pieces that adhere to the replica watches uk highest standards.You may like designer replica watches online. They are high quality replica watches to men. Its past as an inventor has given rise to a style that favours volume and shapes. All kinds of Replica Watches UK store for sale.