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Michael Bosworth is noted for founding and growing Solution Selling®, one of the most successful virtual companies in the B2B arena. He is currently involved in two start-ups, Mike Bosworth Leadership and WeConcile®. MBL teaches Story Seekers™ workshops. The workshops are a framework for building emotional connection and trust using the power of story. WeConcile will be a web-based system to help couples improve their intimacy and resolve their differences that will launch in early 2013.
Mike Bosworth is the author of Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill, 1993), co-author of CustomerCentric Selling (McGraw-Hill, November 2003), and co-author of WHAT GREAT SALESPEOPLE DO, The Science of Selling Through Emotional Connection and the Power of Story (McGraw-Hill, 2012).
Mr. Bosworth has a degree in Business Management and Marketing from California State Polytechnic University. In addition to his keynote speaking for professional associations and major corporations, Mike has been a featured lecturer at the Stanford Graduate School of Business, The Stanford Program on Market Strategy for Technology-Based Companies, The American Marketing Association Customer Message Management Forums, The Anderson School Of Management At UCLA, The University of Massachusetts, the Paul Merage School of Business at UC Irvine, The University of Connecticut and Rollins College to name a few.
Mike Bosworth currently resides in Del Mar, California with plans to move to Orcas Island, Washington.
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