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Syndi Seid is a professional trainer, speaker, and founder of San Francisco-based Advanced Etiquette. She is the etiquette expert of choice to corporations, organizations, and individuals seeking comprehensive training and consulting in international business and social etiquette and protocol.
In Ms. Seid's words, "Advanced Etiquette provides the missing link to a complete professional education. We help individuals overcome their fears and insecurities to gain self-confidence and authority in any social situation, anywhere in the world. We help business people avoid social faux pas that could lead to major business and political blunders."
As a graduate of The Protocol School of Washington, D.C., Syndi Seid holds the highest certifications available as a Certified International Protocol Officer, Corporate Trainer, and Consultant. Clients include: Hewlett-Packard Worldwide, Sprint International, National Semiconductor, Marriott Hotels, Mandarin Oriental Hotel San Francisco, and the Miss Universe Pageant. Clients in and from China, India, Malaysia, South Korea, Trinidad and Tobago, and many colleges and universities are also among her valued clients. Regarded as a leading expert in business protocol, she is the Etiquette Expert for www.Staples.com and is a contributing writer for www.SBTV.com and www.bnet.com. She is a regular guest lecturer on Celebrity Cruises and appears on Office Depot's web-based series, Web Café.
Ms. Seid's television appearances include: ABC's Good Morning America, HGTV's Party At Home, Discovery Home Channel's Picture This, CBS National Evening News Eye on America, and Fox's Trading Spouses. Locally, KRON's Mornings on 4 and Bay Café, CBS's Evening Magazine, ABC's Marketplace, and View from the Bay, KTVU-Fox News, and KTSF's China Crosstalk. Her International Radio appearances include South Africa, Canada, and India. Feature articles have appeared in the San Francisco Chronicle, San Francisco Magazine, Los Angeles Times, and Daily News, Upside Magazine, and others.
Among the many organizations with which Syndi Seid is active are: The City Club of San Francisco, San Francisco Small Business Network (SBN), Women Impacting Public Policy (WIPP), The American Institute of Wine & Food (AIWF), Boardroom Bound (BB), eWomenNetwork (eWN), International Association of Protocol Consultants (IAPC), National Association of Women Business Owners (NAWBO), National Speakers Association (NSA), Women's Leadership Exchange (WLE), and others.