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Author | Marketing | Retail | Sales | Technology | Women's Issues
Crusader and pioneer, Siemon Scamell-Katz is the Founder of TNS Magasin, the international shopper strategy consultancy in 1991, and Global Director of TNS Retail and Shopper Area of Expertise.
Siemon was one of the first practitioners of shopper research, being the first in the world to conduct eye tracking in-store, to research shopper behaviour in Virtual Reality and to conduct fMRI and eye tracking studies. Importantly it is through work with the leading global brands and retailers using a combination of shopper research, global insight and strategic consultancy that he believes has delivered most.
Mr. Scamell-Katz is the author of “The Art of Shopping”, one of the world’s most powerful books on shopper behaviour.
On a good day, Siemon Scamell-Katz can be quite amusing, so he’s a popular speaker and commentator on the shopper and shopper-based business. He is enthusiastic, nay passionate, when it comes to embedding shopper insight and using it to drive strategy. He’s also pretty keen on his kids, art and cricket: the order varies sometimes.
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