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Author | Customer Service | Management | Marketing | Branding
Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the coauthor of two previous books on customer loyalty: Citizen Marketers: When People are the Message, which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Besides being widely used at companies as an introduction to social media, Citizen Marketers has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations. Jackie's first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world.
Ms. Huba is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. Named as one of the 10 most influential online marketers, Jackie previously coauthored the award-winning Church of the Customer blog with more than 105,000 daily readers. Her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association.
Jackie Huba is an 11-year veteran of IBM, a graduate of Penn State University, and resides in Austin, Texas.
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