JACKIE HUBA

THIS SPEAKER'S SET FEE PLACES HIM/HER WITHIN THE RANGE OF:

$15,001 to $25,000
 
TRAVELS FROM: Texas

VIDEOS:

SPEECH TITLES AND/OR TOPICS   Click Here for Detailed Description

  • Loyalty Lessons from Lady Gaga
  • Creating Customer Evangelists
  • The One Percenters
  • Word of Mouth: The Most Effective Marketing in an Advertising-Drenched World

Categories

Author | Customer Service | Management | Marketing | Branding

Biography

Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the coauthor of two previous books on customer loyalty: Citizen Marketers: When People are the Message, which documents the emerging world of social media and how brands should begin to embrace a participatory culture. Besides being widely used at companies as an introduction to social media, Citizen Marketers has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations. Jackie's first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world.

Ms. Huba is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. Named as one of the 10 most influential online marketers, Jackie previously coauthored the award-winning Church of the Customer blog with more than 105,000 daily readers. Her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association.

Jackie Huba is an 11-year veteran of IBM, a graduate of Penn State University, and resides in Austin, Texas.

BOOKS    Search For A Book

  • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics (2013)
  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (2012)
  • Citizen Marketers: When People are the Message (2006)

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Testimonials
“You ROCKED it. Best speaker session we’ve had to date – and we’ve had some top speakers come to Dell. Thank you for your energy, passion, analogies, and insights on how Dell can be more focused on the customer and delivering to our 1 Percenters.”–Liz Bullock Brown, Dell

“We selected Jackie to speak at our Global Marketing Conference in Berlin. The presentation was fantastic and the feedback has been brilliant. This is a major event for us with over 200 of our major retail customer attending so the quality of the speakers is of paramount importance to the success of the event. Jackie took a fresh approach to the topic of loyalty and customer engagement. The presentation was energetic, fun, relevant and she managed to really draw the crowd into the whole event, which given there were attendees from more than 50 countries, was pretty incredible! We couldn’t be happier with the work Jackie did and would highly recommend her.”–Seb Hill, TCC Global
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