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Author | Communications | Creativity | Design | Digital Media | Generations and Demographics | Marketing
Bob Hoffman is an original and contrarian voice in the advertising and marketing world.
He is author of Marketers Are From Mars, Consumers Are From New Jersey which was selected by Amazon as its #1 “Hot New Release” in advertising.
He is also author of 101 Contrarian Ideas About Advertising which was Amazon's #1 selling advertising book. Bob writes "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.
The Wall Street Journal calls Bob “caustic yet truthful.” In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club.
Bob Hoffman founded and was Chairman/CEO of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013.
Previously, Bob was CEO of Mojo USA and President and Creative Director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about.
Mr. Hoffman has served on the board of the Advertising and Marketing International Network and has also been Special Assistant to the Executive Director of the California Academy of Sciences.
Bob Hoffman is a partner in Type A Group, LLC, a company that consults to marketers, advertisers and media.
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