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Future | Healthcare | Retail | Generations and Demographics | Marketing | Women's Issues Maddy Dychtwald is a nationally recognized author, co-founder of Age Wave, and leading expert on the changing demographic trends shaping the marketplace, the workplace and our lives. Having spent almost thirty years investigating and forecasting lifestyle, marketing and retirement implications of the age wave, she has also emerged as an authority on the economic ascent of women, including its impact on various industries financial services, healthcare, and consumer marketing. Ms. Dychtwald is the author of three books: INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better, Cycles: How We Will Live, Work, and an illustrated children's book on personal reinvention entitled Gideon's Dream: A Tale of New Beginnings. In 1986, she co-founded Age Wave, the nation’s foremost thought-leader on population aging and its profound business, lifestyle and cultural implications. The company provides breakthrough research and consulting to more than half of the Fortune 500. A high impact speaker, she has addressed more than 300,000 business and social service leaders worldwide, including the American Society on Aging, Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, National Association of Educators, the Network of Executive Women, and the World Future Society. Ms. Dychtwald has been regularly featured in prominent media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, Time, U.S. News & World Report, Fox Business News, CNBC and NPR. She is a contributor to The Wall Street Journal’s Retirement Expert Panel, The Huffington Post, thirdage.com, and caring.com. She is also a founder of the non-profit organization, Women Against Alzheimer’s. Maddy Dychtwald is a graduate of New York University, and has been married for almost 30 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.
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