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Healthcare | Motivation Charles S. Lauer was the publisher of Modern Healthcarefor more than 30 years, taking it from a monthly money-losing proposition when Crain Communications purchased the magazine in 1976 to the nation's leading healthcare news weekly. Known throughout the healthcare industry and beyond as a leader, he is an author, public speaker, and award-winning businessman who is in demand for his motivational messages to top companies nationwide. He is the retired corporate vice president of Crain Communications and Publisher of Modern Healthcare. Mr. Lauer's career includes early success as a retail representative for Life Magazine at Time, Inc., and later as a drug-merchandising manager of Look. The consummate salesman, he served as Midwest Sales Manager for two McGraw-Hill trade publications and was general sales manager for the publications of the American Medical Association where he became the AMA's director of communications. He also held executive management positions with Family Media, Inc. and Petersen Publishing. A much-sought after speaker, Charles Lauer is the author of three books, Soar with the Eagles, Reach for the Stars, and Decency in which he shares his wisdom about the qualities that define personal success, principles of success in action and anecdotes from both personal and professional life that hit home. Part poet, part hard-nosed businessman, he provides insights that echo a strong set of personal values. His bi-weekly Lauer's Letter in Modern Healthcare is filled with practical power, emphasizing his motto and his mantra that customer service is everything. Mr. Lauer has spoken to dozens of organizations including the American College of Healthcare Executives, Blue Cross--Blue Shield, HEANO, Hewlett-Packard, Konica, National Rehabilitation Hospital, North Oaks Health System, Amerisource Bergen, Hackensack University Medical Center, IBM, Maryland Hospital Association and Hill-Rom and many others. He has been presented with numerous awards including the Michael E. Debakey Award for Achievements in Healthcare, Diversity Champion Award, National Healthcare Award from B'nai B'rith International, a lifetime fellowship from the American College of Medical Administrators, Honorary Fellow and CEO of the Year from the American College of Healthcare Executives, and the distinguished service award for leadership and service from Ohio State University. A graduate of Middlebury College in Vermont, Charles Lauer served in the United States Army as a corporal during the Korean War and continued his postgraduate education at the Northwestern University Medill School of Journalism in Evanston, Illinois.
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