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  • Value Added Sales
  • Kaizen for Sales
  • A.P.P.L.E. Negotiating (Win2-Win)
  • Supply Chain Selling
  • Executive Level--Value-Added Selling
  • CSO--The Missing Link in the C-Suite
  • Customer Servicing
  • The Theory of 21
  • The Master's Mind Group


Branding | Change | Customer Service | Sales


Chuck Reaves is the founder of Twenty-One Associates, Inc., an Atlanta-based sales training and consulting company. He is a popular speaker and trainer, and teaches sales, management, and personal development programs to audiences all over the world.

After spending ten years as an entry-level employee at AT&T, Mr. Reaves was promoted to account executive, and became the highest producer out of 1,100 salespeople. He then was promoted to sales manager, and received numerous sales honors and awards. His ability to manage difficult situations gained him distinction within the Bell System, and made him a frequent speaker at AT&T sales schools.

Chuck Reaves first book, The Theory of 21, is the result of his years of success in the corporate environment. He has proven his theory about accomplishing the impossible with astounding results by applying it to his life, and to the lives of others. His latest book, Never Take Money From a Stranger, focuses on how to ask for and receive things that appear to be unattainable.

As a sales facilitation expert, Mr. Reaves has developed several presentations dealing with sales, including "Value-Added Selling" and "Guerilla Sales." As a speaker, he has influenced many people in various occupations all over the world. His ability to deliver a powerful, concise, useful, and entertaining message has earned him recognition from two presidents of the United States and other dignitaries, and numerous honors, including Veteran's Advocate of the Year, and Outstanding Georgia Citizen. Out of 4,000 members of the National Speakers Association, he is one of less than 100 to have received the coveted Speakers Hall of Fame Award. He is a frequent guest lecturer at various colleges and universities.

Chuck Reaves is a decorated Vietnam veteran and a native of Atlanta, Georgia.

BOOKS    Search For A Book

  • Never Take Money From a Stranger
  • Theory of 21

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