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  • Selling to Multicultural Customers
  • High-Impact/Low-Budget Marketing
  • Marketing to Generation-X Customers
  • Negotiate Anything: Earn a Black Belt in Bargaining
  • Communications Skills for Technical People
  • Building an All-Referral Business
  • Valuing Diversity


Customer Service | Diversity | Sales


Multi-cultural diversity presents both challenges and huge opportunities for corporations and real estate companies today. Author and speaker Michael Lee is a multicultural diversity expert who helps people understand how ethnic people think, behave and buy, including Hispanics, Asians, Middle Easterners, African Americans, Europeans, and more.

Michael Lee is a marketing guru who is the leading expert in selling to people from diverse cultures. He is president of Seminars Unlimited, a multi-cultural consulting firm in Castro Valley, California. He is a former marketing director for the State of California, a former professor of marketing at universities, and was a producer for the ABC Television Network.

There are over a million new immigrants entering the United States every year. Add to this nearly 80 million multicultural Americans who are already in America and the result is a powerful group who can positively impact any business, if the business knows how to reach them. With his experience as a multicultural speaker and trainer, Michael Lee helps corporations and companies understand and do more business with diverse cultures.

Michael Lee provides customized solutions to his client's needs by interviewing the top people in the company or organization who are affected by the issue he will address. He then integrates their comments, questions, and suggestions into his program. Michael Lee will quote the key players to further customize his presentation.

Michael Lee's books on selling to multicultural customers include Opening Doors: Selling To Multicultural Real Estate Clients, and Selling to Multicultural New Home Customers. An award-winning salesperson as well as sales manager of both large franchised companies and small independent firms, Michael Lee has more than 15 years experience speaking around the world on the subject of selling to multicultural customers.

The first Asian American to earn the Certified Speaking Professional (CSP) designation in the history of the National Speakers Association, some of Michael Lee's 1,000 clients include General Motors, the National Association of Realtors®, Alticor, Inc., and the National Association of Music Merchants.

BOOKS    Search For A Book

  • Selling to Multicultural Home Buyers
  • Opening Doors: Selling to Multicultural Real Estate Customers

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