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  • The 2012 Presidential Race
  • Recent Political Developments in California
  • California: A Political Conundrum and Contradiction
  • Effective Corporate Communications: Learning from Political Campaigns


Communications | Current Events | Media | Politics


Garry South, Principal of The Garry South Group, has been called the “Carville of California” by The New York Times and “one of the top political strategists in the Democratic Party” by, one of the nation’s most influential political blogs. Newsweek described him as “a one-man brain trust on the battlements of Fort California.” The National Journal finds him “shrewd and widely feared.” The Hotline labeled Mr. South the “über California Democratic strategist.” Capitol Weekly in April of 2011 named South one of the Top 50 most influential political players in California.

Mr. South has over 40 years’ experience at very high levels in government, politics and business consulting. He has worked for both the federal government and state governments in three different states, including as Special Assistant to a U.S. Cabinet Secretary, Senior Political Advisor to a Governor, Communications Director to another Governor, Chief of Staff to a Lieutenant Governor and Public Information Director of a State Legislature.

In addition, he has managed or played leading roles in campaigns for President, U.S. Senate, Governor, Lieutenant Governor, State Legislature, County Executive, County Supervisor, Mayor and City Council, and served as Midwest Regional Finance Director of the Democratic National Committee. A specialist in the political use of radio, Mr. South has won numerous national Pollie awards for his radio commercials and has written and lectured widely about the subject.

In 1998, The Sacramento Bee called South the “mastermind behind the come-from-behind victory of [Gray] Davis” as the first Democratic Governor of California elected in 20 years, only the fourth in the entire 20th century. Davis also was the first California Lieutenant Governor in 72 years to be elected Governor in his own right–and the only Democrat in California history ever to do so. The non-partisan California Journal described Garry South’s work as “stunning,” crediting him with “one of the greatest resurrections in California political history.” For his achievement, he was named “Campaign Manager of the Year” by the American Association of Political Consultants, an honor he shares with Karl Rove, James Carville and the late Lee Atwater. In 2002, he directed Davis’s reelection effort, helping Davis become only the third Democratic Governor in the state’s history to win a second four-year term –and the only one not named Brown.

Mr. South was Senior Advisor to the Steve Westly for Governor primary campaign in 2005-06, and in 2003-04 served as Senior Advisor to the Joe Lieberman for President Campaign. In 2000, he was a top advisor to Al Gore’s California presidential campaign, which carried the state by 12% and 1.3 million votes. He also managed Gray Davis’s winning campaign for Lieutenant Governor in 1994, helping Davis win more votes than any other Democratic candidate in America that year.

In addition to his campaign work, Garry South also has been a consultant to many major corporations and business organizations, including Sony Pictures, PacBell/SBC/AT&T, Ameriquest, JM Eagle (the world’s largest producer of PVC pipe), East West Bank, City of Hope, Majestic Realty (one of the largest commercial real estate firms in Southern California), the California Chamber of Commerce and the California Tribal Business Alliance, advising them on public messaging and positioning, and political and public-policy strategies. He also has advised the New Coliseum Venture, a consortium of major financiers that sought to obtain an NFL franchise for Los Angeles, and the Lytton Band of Pomo Indians in their attempt to build a major casino in the Bay Area city of San Pablo.

Mr. South also has been a consultant to public-affairs firms Burson-Marsteller (1999-2001) and Porter Novelli (2001-2002), advising their staffs and clients on public policy and political issues. He is a former Vice President of Political Communications for the National Association of Realtors in Washington, DC, the nation’s largest business trade association, where he directed the organization’s political and issues communications and managed its independent expenditure campaigns in congressional and U.S. Senate races throughout the country.

In 2000, Garry South was lead strategist for the successful statewide school-bond-threshold measure, Prop. 39, funded primarily by the business and high-tech/venture capital communities, and also advised the winning water and parks bond campaigns that year. In 2004, he was a key strategist on the successful No on 67 (phone tax) campaign, working for a coalition of telecommunications providers, and the winning No on 68 campaign, which defeated an attempt to place slot machines at racetracks and card clubs in urban areas.

Mr. South is a member of the Council on American Politics of George Washington University’s Graduate School of Political Management, where he has funded a scholarship for deserving students. South also is a regular contributor of opinion pieces to major publications such as Politico, The Huffington Post and the Los Angeles Times, and a frequent guest commentator on NPR.

A native of Montana, Garry South graduated with honors from the University of Montana, where he served as Student Body President, was Feature Editor of the daily student newspaper, the Montana Kaimin, was elected to Phi Alpha Theta, the honorary society for history majors, and was unanimously selected by his peers to Silent Sentinel, an honorary fraternity for the top 12 outstanding senior men. In 2008, South was named recipient of the University’s Distinguished Alumni Award.

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