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Generations and Demographics | Marketing


Ted London, Ph.D., is a leading expert on the intersection of business strategy and poverty alleviation. Over the past two decades, his work has taken him to over 70 countries across the globe. In addition to research activities, he has also served as a management advisor and educator for a wide variety of organizations exploring the role and impact of market-based strategies on the base of the pyramid.

Professor London is a Senior Research Fellow at the William Davidson Institute (WDI) and on the faculty at the University of Michigan's Ross School of Business. At WDI, he directs the Base of the Pyramid Initiative, a program that champions innovative ways of thinking about more inclusive forms of capitalism.

Professor London's research centers on designing enterprise strategies and poverty alleviation approaches for low-income markets, assessing poverty reduction outcomes of business ventures, and developing capabilities for cross-sector collaborations. He has published numerous articles, reports, book chapters, and teaching cases and notes that focus on creating new knowledge with important actionable implications.

Prior to coming to the University of Michigan, Professor London was on the faculty at the University of North Carolina, where he also received his Ph.D. Before that, he held senior management positions in the private, non-profit, and development sectors in three continents. In addition to his Ph.D., he has an MBA from the Peter Drucker School of Management at Claremont Graduate University and a Bachelor's degree in mechanical engineering from Lehigh University.

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