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Branding | Marketing | Sales | Social Media Growing up with the last name Hogshead would give anyone an unconventional point of view. Today, after surviving years of harassment on the playground, Sally Hogshead is a speaker, author, and brand innovation consultant, helping companies develop messages that persuade and captivate. MSNBC, NBC, ABC, CBS, and The New York Times have profiled Ms. Hogshead’s work and insights. She has been described by the press as “intrepid” and an “advertising mastermind.” Reality TV show Making It Big named her “Advertising’s Icon” who has “changed the face of North American advertising.” In 2009, she was interviewed twice on NBC’s Today Show. A sought-after speaker, Sally Hogshead leads keynotes for companies such as Starbucks and Microsoft, as well as innovation sessions around the world. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola, and Godiva. She spent 2006 touring the country as a motivational speaker for CareerBuilder.com. In her second year of advertising, Ms. Hogshead won more awards than any other copywriter in the U.S. and was described as “the most successful junior copywriter of all time.” After working at Wieden + Kennedy and Fallon McElligott, by age 27 she had opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. She was the first-ever host of the national Adweek conference, and part of the team winning the $100,000 Grand Kelly prize for MINI Cooper. Her work has collected hundreds of honors, and been invited into showcases ranging from “Best Ads on TV” to The Smithsonian Museum of American History. Sally Hogshead has been named a “Cool Friend” by international bestseller Tom Peters. For her podcast, she has personally interviewed thought leaders such as Seth Godin, Dan Heath (author of Made to Stick), James Gilmore (author of The Experience Economy), and Scott Donaton (Managing Editor, Advertising Age global). In 2005, Penguin published Ms. Hogshead’s first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life, about building a fascinating personal brand. In February 2010, HarperCollins published FASCINATE: Your 7 Triggers of Persuasion and Captivation. The book represents three years of Sally’s research team, and explores the seven universal triggers of fascination: power, lust, mystique and prestige, alarm, vice, and trust. The year Ms. Hogshead turned seven, her sister became the world’s top-ranked swimmer in her event (and went on to win three gold medals and a silver in the Olympics), and her brother was accepted into Harvard. Instead of spending her entire childhood on a psychiatrist’s couch, she was voted “Funniest” by classmates every year in high school. In 1991, after living in a dung hut with an African tribe, she graduated from Duke University. When not writing and speaking, Sally Hogshead campaigns to bring back the “hogshead” as a unit of popular measurement in the U.S.
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