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SPEECH TITLES AND/OR TOPICS   Click Here for Detailed Description

  • How To Market Your Business, Brand And Yourself
  • Business Tips In Launching A Startup
  • Upgrade Your Business, Upgrade Yourself
  • Design And Creativity
  • Creative Entertaining
  • Creative Spaces


Author | Creativity | Design | Entertainment


Rana Florida is the CEO of the Creative Class Group, managing new business development, marketing, consulting, research and global operations. The firm’s clients include BMW, Starwood, IBM, Philips, Pinewood Studios, Zappos, and Johnson & Johnson to name just a few.

Ms. Florida has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, one of the world’s largest airport developers, where she led all marketing, advertising and communication efforts.

Rana  Florida has appeared as a guest on The Today Show and writes Your Start-­‐up Life, a business advice column for the Huffington Post where she answers readers’ questions and interviews successful creatives such as Tory Burch, Mark Cuban, Mario Batali, Dan Pink and others.

Ms. Florida is the author of Upgrade, Taking Your Work and Life from Ordinary to Extraordinary (McGraw-­‐Hill, September 13, 2013). She also writes the Creative Spaces series for HGTV and the Huffington Post, where she highlights public and private spaces that epitomize creativity, innovation, design and new ways of thinking. Rana recently wrote and was featured in the business section of The New York Times. For almost a decade, Rana was an internationally syndicated advice columnist in major daily newspapers and a regular Fox News contributor for several years.

Throughout her career, Rana has lent her expertise to several boards including Airports Council International in Washington, DC, the Council for International Visitors, and the The Founders Junior Council, Detroit Institute of Arts. Rana remains heavily involved in philanthropy as a board member for the Toronto Symphony Orchestra as well as supporting numerous charitable organizations. She is currently an advisory board member for the online retailer Shop.ca.

Rana Florida holds a Bachelor of Arts in communications and a MBA in marketing and management.

BOOKS    Search For A Book

  • Upgrade, Taking Your Work and Life from Ordinary to Extraordinary (2013)

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